![]() ![]() ![]() The new research published in Tobacco Regulatory Science provides “a consistent message that cigarette pack design elements and descriptors continue to influence smokers,” the authors write. adults to incorrectly believe that American Spirit cigarettes are less harmful than a comparison cigarette pack. Previous research found the characteristics of American Spirit cigarette packs, including the descriptors “Made with Organic Tobacco,” “100% Additive-Free” and “100% U.S. difference between the Natural American Spirit cigarettes and. For example, nearly 64% of American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands compared with 8.3% of smokers of other brands, according to a Truth Initiative study published in Tobacco Control. protocols with linear smoking machines with a gas sampling bag collection followed by. Research shows that these claims do mislead consumers. “The serious risk of this misconception is that millions of smokers will continue to smoke cigarettes they falsely believe are less harmful instead of quitting smoking,” write the authors in the opening paper of a Tobacco Regulatory Science special issue on the topic, co-authored by Truth Initiative Schroeder Institute® Vice President Barbara Schillo. The tobacco industry experienced a major legal defeat in 2006 when it was found to have systematically defrauded the American public with decades of false information, including the deceptive marketing of some types of cigarettes as less harmful than others with terms like “low tar,” “light,” “ultra light,” “mild” and “natural.”Īlthough the law now prohibits the tobacco industry from using these product descriptors, companies are still misleading consumers with marketing that suggests certain cigarettes, such as those from the Natural American Spirit brand, are natural, organic and additive-free, and therefore may be less risky. ![]()
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